Search Engine Marketing

Search engines make a huge difference in bringing traffic to your web site. Amazingly, most web sites do not score very well in their search engine ranking. Learn the “ins and outs” of how the search engines work. Find out how to improve your site’s ranking and keep it there. Understand opportunities available with Pay per Click Search engines. Additionally, each attendee will receive a free, search engine rank report for his/her web site.

Presented by Malinda Pengelly, President, Beyond Email, Inc.

Date: May 15, 2008
Time: 8:15 - 10:00 am

Part of the Greensboro Chamber Technology Thursdays Program

Location: Greensboro Coliseum, Piedmont Triad Business Showcase

To register call: 336.851.0040

Website Makeover:
Essential Elements to Improve Your Website

Part of the Tech Thursdays series.

Learn the essential elements you need to increase the effectiveness of your website, attract customers, and keep them at your site. Learn:

• Attention-grabbing secrets
• Effective navigation -- help customers find what they’re looking for quickly and easily
• Critical components you need to include and what to avoid

The simpler and more user-friendly your site is, the more traffic it will generate. Find out how you can remove unnecessary clutter, avoid confusing links, and make your site more visually appealing to customers.

Presented by Malinda Pengelly, President of Beyond Email, Inc.

Cost: Free
Date: February 21, 2008
Time: 8:30am–10:30am
Address:
Greensboro Chamber of Commerce
Wachovia conference room
342 N. Elm Street

Registration available online at www.greensborochamber.com,
Calendar of Events.

Visitor Demographics
Understanding Web Site Hits, Visits, and "Stickiness"

Do you know how many customers visit your web site? How often? How can you keep customers coming back? In this workshop, learn techniques to capture your visitor demographics, visiting patterns, and interpret your web site traffic statistics.

Presented by Malinda Pengelly, President, Beyond Email, Inc.

Using e-Mail to market your business… doing it right!

E-mail marketing delivers excellent, targeted results and is a cost effective way to get your message in front of those that matter. How do you find your best e-Mail marketing targets? How can you make sure you are not “spamming”? Which email format is best to use? How can you measure your results? Come find out in this workshop that focuses solely on effective marketing using e-Mail.

Presented by Malinda Pengelly, President, Beyond Email, Inc.

Date: March 26, 2008
Time: 12:00 noon – 2:00 p.m

Lunch and Learn Series
Part of the Forsyth Tech Small Business Center

Address:
Winston-Salem Chamber of Commerce Building,
601 West Fourth Street, Winston-Salem
(note: Lunch is provided)

To register call: 336.631.1320
Sign-Up Online at Forsyth Tech or Email Forsyth Tech to Register

Internet Marketing Strategies for Your Business

Are you looking to begin marketing your business online? Have you been using Pay per Click or Search Engine Optimization strategies, but not getting the results you expected? Looking at social marketing techniques, but not sure how to get started? Curious how to manage your brand online, but not sure how? Want more out of your email marketing campaigns? Come join us for this non-technical workshop and explore the most effective ways to market your business online.

Learn strategies to embrace and techniques to avoid. Find out how you can create and implement an effective Internet Marketing strategy for your business in this short morning workshop. Each attendee will receive a free rank report and site critique.

Presented by Malinda Pengelly, President, Beyond Email, Inc.

Date: Wednesday, April 16th, 2008
Time: 8:30 a.m. - 10:00 a.m.

Address:
Winston-Salem Chamber of Commerce Building,
601 West Fourth Street, Winston-Salem

E-Mail Marketing: Creating Effective Newsletters & E-Mail Campaigns

E-mail marketing comes in many flavors – newsletters, promotions, coupons and more. Of all the marketing techniques used on the internet, e-mail marketing delivers the greatest Return On Investment, every time! Join us to learn the opportunities this marketing venue can provide, what results you can expect and how much you need to budget to see good results. We’ll cover e-mail marketing solutions, CANSPAM compliance, e-mail campaign analytics, dynamic or variable content delivery and how to customize your message to each individual recipient.

Presented by Malinda Pengelly, President, Beyond Email, Inc.