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The purpose of a good website is to provide its viewers with the information (products or services) they seek as well as a sense of satisfaction through the ease of use. This is acheived by avoiding complicated navigation, interface, and implementing user-centered design - website usability. At Beyond Email, we focus on website usability and we stay away from what the experts view as "Website Design Don'ts" to ensure that your website provides the best quality user experience it can offer.
Top Ten "Don'ts" of Website Design
- Don't have too much content on the website.
- Don't make the site look "cluttered."
- Don't host your website in an unreliable environment.
- Don't accept payment, credit, or confidential information without appropriate security measures installed on your site.
- Don't send out a newsletter that is not CAN-SPAM compliant.
- Don't use flashing text.
- Don't use text written in small fonts.
- Don't make your website viewable with only certain browsers.
- Don't offer downloads on the site without offering instructions or necessary downloading components.
- Don't hide what you have to offer or waste visitors time.
Now that you're up to speed on what not to do on a website, we offer some focus in areas necessary to provide a quality online user experience for your visitors.
These focus areas are guaranteed to increase your target audience, upsell your marketing efforts, and produce greater tracking results for your site. Based on research guidelines and standards, we are confident that your website will gain higher search engine ranking across the web.
Focus Areas for Homepage
- Ease of Use
- Learnability
- Consistency
- Authenticity
Focus Areas for Customer Use
- Emotional User Connection
- Persuasiveness
- Clarity
- Customer Benefits
Beyond Email offers a formal website usability review service. The focus is on your website’s objectives, user experience, navigation, and user-centered design. Our website usability review will provide suggestions for increased conversions, thereby fortifying your web marketing efforts.
Be sure to ask about our website usability review today! |
